To view click tracker statistics, click on “Click Trackers” in the navigation menu This will bring you to click tracker management area.
Scroll down the page to the section labeled “Active Click Trackers.”
You can use the search box to locate a specific click tracker or group of click trackers. You can also sort on each column by clicking on the header cell of the column. You can reverse the order by clicking on the header cell a second time.
The table containing the list of all active click trackers has the following stats columns.
Depending on the settings of each of the click trackers in the list, some columns will contain data while other columns will not.
The initial display shows totals for all stats currently in the database.
If you would like to display stats for a specific date or date range, select the start and end dates in the View Stats by Date Range section above the Active Click Trackers table.
Once you enter the dates, click on the Apply button. To return to the view all stats view, click on the View All Stats button.
Description:
This column contains the description of each of the click trackers. Clicking on the description brings you to the edit click tracker page.
TCL:
This column displays the total clicks the click tracker has received.
UCL:
This column displays the total unique clicks that the click tracker has received.
BCL:
This column displays the total clicks that have been blocked because of the various blocking settings that have been set for the click tracker.
ACT:
Total number of actions that an “action” pixel tracker has recorded for this click tracker. This column will be zero if no action pixel tracker is being used for this click tracker.
ACR:
If an “action” pixel tracker is being used for this click tracker, the action conversion rate expressed as a percentage will be displayed in this column.
ENG:
Total number of engagements that an “engagement” pixel tracker has recorded for this click tracker. This column will be zero if no engagement pixel tracker is being used for this click tracker.
ECR:
If an “engagement” pixel tracker is being used for this click tracker, the engagement conversion rate expressed as a percentage will be displayed in this column.
USL:
Total number of unique sales that a “sales” pixel tracker has recorded for this click tracker. This column will be zero if no sales pixel tracker is being used for this click tracker.
USR:
If a “sales” pixel tracker is being used for this click tracker, the unique sales conversion rate expressed as a percentage will be displayed in this column.
RSL:
Total number of raw sales that a “sales” pixel tracker has recorded for this click tracker. This column will be zero if no sales pixel tracker is being used for this click tracker.
RSR:
If a “sales” pixel tracker is being used for this click tracker, the raw sales conversion rate expressed as a percentage will be displayed in this column.
CPC:
If you set a cost per click for this click tracker, that value is displayed in this column. If you did not, zero will be displayed in this column.
CPA:
If you set a cost per action for this click tracker, that value is displayed in this column. If you did not, zero will be displayed in this column.
CPS:
If you set a cost per sale for this click tracker, that value is displayed in this column. If you did not, zero will be displayed in this column.
EPC:
This column will display your earnings per click if you defined a click cost and a pixel tracker that supports a dollar value.
ROI:
This column will display your return on investment if you defined a click cost and a pixel tracker that supports a dollar value.